Blog of Engagement
Using stories from people, organizations, and companies, we are creating a living Involvement and Gratitude Guide.
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The Engaged: a Guide to Corporate Social Responsibility
In 2024, the Giving Tuesday team conducted 60 interviews with businesses, the public sector, and creative communities to systematize and preserve engagement practices. They contributed to the country’s resilience at the beginning of the full-scale invasion and are now helping it overcome new challenges. We talked to CEOs, marketers, SCR leaders and communicators of large […]
The Engaged 2024. CSR Conference
On December 3, the Zagoriy Foundation hosted the Engaged 2024 conference in Kyiv, focusing on Corporate Social Responsibility (CSR). The event was dedicated to Giving Tuesday, an international charity initiative exploring the culture of engagement and gratitude in Ukraine. At the conference, the annual nationwide survey of the charity sector and a CSR Guide — […]
Survey of Charity in Ukraine 2024: Numbers, insights, and conclusions
The Zagoriy Foundation together with Info Sapiens carried out an annual survey of the Ukrainian charity sector to study charitable practices, their prevalence, trends, and challenges for civil society. With this goal in mind, we surveyed 2,400 Ukrainians aged 18+ and 400 representatives of non-governmental organizations (NGOs), while also conducting 20 in-depth interviews with public […]
Projector Foundation: “Ukraine of the Future is a Creative Hub”
Being responsible and thinking beyond the office walls is becoming a must in today’s business environment. In many ways, business is stepping in to fill the roles traditionally held by the state, offering support in solving social issues and helping develop the educational and cultural sectors. We asked Ukrainian businesses what motivates them to launch […]
™ by Me: Our Charity Drops Are Indeed Charitable
™ by Me: Our Charity Drops Are Indeed Charitable The byMe clothing brand has been making people fall in love with Ukrainian clothing for eight years. They started with a single seamstress and now have a team of 30 people at their production facility in Vyshhorod, a showroom on Khreshchatyk Street, and their own charity […]
MacPaw Foundation: “We Should Not Compare Ourselves with Other Countries Where There Is No War”
MacPaw Foundation: “No Need to Compare Ourselves with Other Countries That Are at Peace” The Foundation’s Activities The Ukrainian IT company MacPaw has had social projects since it was founded in 2008, and many of them initially started as local initiatives by our colleagues, being unsystematic and targeted. On the company’s 10th anniversary, we decided […]
The Netpeak Group: Our Future Is to Be a CSR Provider for Other Businesses
Sometimes, chaos doesn’t need to be conquered — it is better be led. We talked about this with Serhiy Lukachko, CEO of 31 Group (My City, Dopovidai, GladPet), which is part of the CSR division of the Netpeak Group. He shared his experience on how to build a multi-level system of social initiatives within a […]
Shields: “We Teach Businesses That It’s Cool and Important to Talk About Good Deeds”
Shields: “We Teach Businesses That It’s Cool and Important to Talk About Good Deeds” The story of the Shields Foundation began with volunteering at the onset of the full-scale invasion and grew into an official charitable foundation operating for a year and a half already. The Foundation’s interaction with businesses is based on mutual support […]
The Back Side of LUN: Why Businesses Need a Public Organization
The Back Side of LUN Social Responsibility as a Business Philosophy: LUN IT Company Experience LUN is a well-known real estate tech company that started in 2008 as a real estate aggregator site. Today, 12 million people use their services each month. They have not only made the conservative real estate market more transparent but […]