Blog of Engagement Read 1 min
The Engaged: a Guide to Corporate Social Responsibility
In 2024, the Giving Tuesday team conducted 60 interviews with businesses, the public sector, and creative communities to systematize and preserve engagement practices. They contributed to the country’s resilience at the beginning of the full-scale invasion and are now helping it overcome new challenges.
We talked to CEOs, marketers, SCR leaders and communicators of large and small businesses, authors of initiatives, founders of foundations, creatives, and owners of advertising agencies. You can read some of the materials based on these conversations in the Blog of Engagement.
So you can see all the achievements in the Corporate Social Responsibility Guide.
“Ukrainian business has learned to be flexible and resourceful during two revolutions and a pandemic, but with the onset of a full-scale invasion, it had to accept an existential challenge. Many of the business people we spoke to for this guide have lent a shoulder to the state and built parallel institutions. This experience of caring is unprecedented and in the opinion of some, exportable.” – Iryna Uhnivenko, author of the Guide, creative strategist at Zagoriy Foundation.
What you will find in “The Engaged. A Guide to Corporate Social Responsibility”?
- a collection of cases of business involvement in the context of a full-scale war
- a guide for those who want to structure their charitable practices
- an impetus to find a social mission for business
- steps to understanding the needs of business, on the one hand, and the public sector, on the other.
Who will benefit from the guide?
Business owners and CEOs who want to implement a social mission at the strategy level.
Marketers, CSR leaders, and PR professionals who understand that social projects are an important component of a brand.
HRD and HR who want to improve their employer brand using the most valuable tool
Volunteer initiatives and foundations to understand what business expects from them
Anyone who wants to make caring a new normal, namely, a part of corporate culture.
