About the Initiative
Giving Tuesday is an international charity movement. It emerged in the US in 2012 and expanded to Ukraine in 2018 on the initiative of Kateryna Zagoriy and under the support of the Zagoriy Foundation, the Tabletochki CF, Dobrodiy Club, and the Ukrainian Forum of Philanthropists.
The initiative is currently developed by the
Zagoriy Foundation team.
Giving Tuesday concept
Every year, after Black Friday and Thanksgiving comes Giving Tuesday. This is a day when people and companies donate to charity, showing their involvement in important social issues. The format and amount of aid may vary, while the key aspect is cooperation, unity, and ability to not just receive but also give.
Giving Tuesday in Ukraine. Reports
Since our first event, the Giving Tuesday team in Ukraine has been looking for ways to show how accessible, creative, effective, and transformative philanthropy can be. While we used to talk about charity on one’s own initiative, we now talk about more systematic and sustainable practices, e.g., social responsibility and a culture of gratitude. We talk about “charity” increasingly less, focusing more and more on the wider concept of “involvement.” Read further on how we came to review this issue.
≈15,000,000 UAH raised
A heart-shaped paper clip, designed by the Hooga agency, becomes the symbol of Giving Tuesday in Ukraine. We collaborate with Sova Jewelry to launch a charity jewelry collection and partner with Cosmopolitan to create temporary tattoos. Together with Planeta Kino and Molodiya, we introduce the Charity Ads festival for social advertising, while Radio Aristocrats and Ukrainian artists bring the Bedstock music festival to life. Leading media outlets cover Giving Tuesday, and it becomes a key topic at the Tabletochki charity event and Kindness Lessons in schools.
open report
≈19,000,000 UAH raised
For the first time, we are organizing events to foster a culture of charitable giving: a fundraising training by Bill King, a mini-grant competition for young philanthropic projects, and the involvement of companies with their own initiatives. We aim to bring charitable giving out of the shadows. That’s why we are continuing the Charity Ads Festival, creating a photo booth with the Ukrainian Philanthropists Forum, and launching the 'Good is Not Quiet' flash mob. It was a year when Gulliver shone with good deeds, and social media buzzed with kindness.
open report
The Year of Co-Creation
A year of co-creation and reflection on how the pandemic has reshaped approaches to charity. We organize a fundraising marathon, recognize the best student-led charity projects, bring colleagues together for a public discussion, and launch fundraising talks with the Zagoriy Foundation team. Sometimes, we go beyond expectations—hosting a Generous Race, debunking myths about giving with Tattoo Studio 22, and, for the first time, declaring that 'goodness should be heard loud and clear' and that Giving Tuesday should be every day. This year, we had no financial goal, yet it proved that together, we can achieve anything.
open report
≈25,500,000 UAH raised
The Generous Race and Kind Challenge raised over 1,100,000 UAH! We are building on successful practices from previous years while introducing new initiatives. For example, we are collaborating with EdCamp to create a teacher’s guide, offering ideas for kindness lessons throughout the year. This year, virtual blogger Astra Star spoke about Giving Tuesday, renowned Ukrainians wore our charity scarf designed with Oliz, and the Docudays documentary film festival sparked conversations on charity and volunteering.
open report
≈2,500,000 UAH raised
This year tested us but did not break us. We shared our experiences with colleagues, organized a mini-grant competition with Goodacity, and hosted the online festival Dobrofest. For the first time, our calendar of good deeds spanned 365 days—an essential response to the reality of the full-scale Russian invasion. The National Bank of Ukraine joined us as a partner in our work with children and youth. Together, we stand united with the state in a common cause.
open report
≈3,800,000 UAH raised
We are grateful to every corporate, public, and nonprofit organization that found the strength and a place on the Giving Tuesday list. This year, we welcomed many new partners as acts of kindness and generosity became part of everyday life. Companies like SoftServe, DniproLab, and Lviv Chocolate Workshop continue their corporate traditions of giving. With the support of the NBU, we are expanding our initiatives for children, and thanks to the Ukrainian Catholic University, we are strengthening our work with young people.
open report
The Year of Engagement
Giving Tuesday in Ukraine took on a new format this year. What was once a 'Day of Good Deeds' evolved into a day for reflecting on a year of charitable efforts, with a primary focus on corporate engagement. Throughout the year, we explored corporate social responsibility, systematized best practices in The Engaged: A Guide to CSR, revived a major annual survey of the charitable sector, and hosted a large-scale conference uniting business and civil society. Our work with young people was strengthened by valued partners we are proud to collaborate with—the Ukrainian Catholic University and the National Bank of Ukraine.
open report